Snacking on Doritos is typically discouraged at funerals, as the loud crunch of the popular junk food tends to drown out heartfelt eulogies and generally detract from the somber mood of the occasion. But this will not be the case at Arch West's funeral, the former Frito-Lay marketing executive credited with first pitching the company with the idea of producing a seasoned, mass-market tortilla chip back in 1961. (He did not invent the tortilla chip itself, mind you — credit for that goes to Rebecca Carranza, who accidentally created them after she inherited a malfunctioning tortilla machine in Los Angeles in the late 1940s.)
West, the Father of the Dorito, died last Tuesday of natural causes at the age of 97 in Dallas's Presbyterian Hospital. A graveside service is planned for the morning of Oct. 1 at Restland Memorial Park, his family told the Dallas Morning News, where they plan on tossing a few Doritos in along with the dirt that will cover his urn.