Emma Barnett, digital media editor for the Daily Telegraph, found these care instructions in her boyfriend's "new trousers" and shared the message in the world on Twitter. She says she's received an "overwhelming response" from the post and will publish more information about the brand tomorrow.
For now, though, a note for women everywhere: If your boyfriend or husband or brother hands you a pair of pants to wash, give him a nice smile, grab a pen, break it open over the butt with a single flex, and say, "Oops. No." He'll understand. [Twitter]