Action hero Kiefer Sutherland pines his high school crush Susan Glenn in a brooding Wes Anderson-esque spot for Axe Body Spray.

The ad, crafted by BBH New York, is surprisingly highbrow for a company that made its name selling insta-clunge to unshowered horndogs.

As Co.Create notes, at heart, the commercial's message is still "let no ass go un-tapped," but the poetry shows you're willing to make an effort, and that's got to be worth at least a handy.