Like its boring old relative, cable news, there is nothing that gets social media more excited than an imperiled white teenage girl. On Sunday night at around 6:15 p.m., New Jersey 16-year-old Kara Alongi tweeted "There is someone in my hour ecall 911." (sic.) The apparently panic-garbled tweet went viral over night, as millions of Twitter users urged followers to help find the kidnapped girl by tweeting hashtags and liking Facebook pages. There couldn't have been a bigger internet freakout if Joseph Kony himself had spirited Kara away.
"We do not feel any foul play was involved," Clark, NJ police chief Alan Scherb told the Star-Ledger. There was no sign of disturbance at the house, and police talked to a taxi driver who says he drove someone matching Alongi's description from her house to the train station. Police are still looking for her but say she's not in any danger. She left her phone at home, so she's not even able to see how she has earned more than 95,000 followers in a single night.
There is somone in my hour ecall 911
— Kara Alongi (@KaraAlongi) September 30, 2012
If Alongi was hoping to get attention with the stunt, it worked. #helpfindkara trended nationally and Alongi's last tweet currently has over 32,000 retweets in an otherwise typical mix of teenspeak and emoji. Police say they've fielded more than 6,000 calls about Kara. As it became clear Alongi wasn't actually kidnapped, the hashtag #helpfindkara became a favorite of trolls, who have posted pictures of themselves looking for Kara under their beds.
The massive freakout about #helpfindkara is not hard to explain. As Nancy Grace has shown, the hashtag is perfect for conveying the essence of mindless true-crime stories. And the urge to action of #helpfindkara means you are basically a monster if you do not spam your friends with Kara's face. But now that she's activated the hive mind's Protect and Serve mode over a hoax, Kara is about to face the full brunt of that same digital mob's Seek and Destroy setting: