When a guy fell into a lake on Christmas morning in Wrightwood, California, his friend went to help him. Then he fell in. Then someone came to help both of hem. And he fell in. Then some other people came to help them and they fell in. Etc.
Luckily all the people ended up being fine, so we can all have a laugh at this video and then memorize this handy Minnesota Department of Natural Resources guide to saving someone who's fallen into a lake. There's even a handy catchphrase that you can chant while you do your morning sit-ups: Preach, Reach, Throw, Row, Go".