Vittorio Missoni was one of six people aboard a plane that has been reported missing off the coast of Venezuela. Missoni — as you could have guessed — runs the famed Italian fashion house Missoni along with his siblings Luca and Angela, neither of whom was on the plane.

Missoni, 58, was on vacation with his wife and two others when their plane left an archipelago and resort named Los Roques en rote to an airport in Caracas, which is about 90 miles away. The plane never made it there, though, and its whereabouts are either currently unknown or at least unreleased. Including the pilot and co-pilot, there were six people aboard the plane.

Missoni was founded in 1953 by Ottavio and Rosita Missoni — who passed the company on to their children — and is known for its colorful knitwear. The brand rose to prominence in the 70s but has remained popular ever since, most recently crashing Target's servers in Sept. 2011 when a low-priced crossover line became available online.

[via CNN, image via Getty]