When Australian Matt Corby posted a photo of his newly acquired Subway sandwich to the Subway Facebook page demanding to know why the so-called "footlong" was only 11 inches long, he most likely didn't intend to become the poster boy for sandwich injustice.
But over 100,000 likes later, Corby's three-word entreaty — "subway pls respond" — has become the war cry of a hungry mob clamoring for an extra inch.
Some claiming to be in the know alleged that, contrary to popular belief, a toasted sub tends to shrink, whereas a cold sub maintains its full size. Other suggested that the bread was faulty from the get-go.
In fairness, it's hard to speak with a foot in your mouth.