In order to promote themselves and the free spirit lifestyle, the beer brand Sol ran a marketing campaign that offered commuters an opportunity to win a free beer in exchange for their work tie. After the amused working man drops in his cravat, he will receive a coupon that can be exchanged for a free bottle of beer. But, hey Sol! What about the ladies? Do we chuck in a high heel? Let us know, thank you.

[Design Taxi, image via Aleksey Oleynikov/Shutterstock]