Like most of us, you are probably a big fan of the lite rock sounds of the band Open Air Stereo. But did you know that the Nick Gross in Open Air Stereo is the same Nick Gross who is the scion of Bill Gross, "The Bond King?" Okay... if you were a true Open Air Stereo fan u would know that. ICU guys. For the rest of you (poser fans) though, Bloomberg today goes behind the scenes with Nick Gross, who has overcome his childhood as the son of a financial titan in order to become a bit of a mini-mogul of his own, in terms of Music That Sounds Like It Would And in Fact Has Appeared in the Television Show 'Laguna Beach.'
"In music too, as it is in the stock or bond world, you have to kind of, in the production world, be ahead of the curve," is one quote that Nick Gross says regarding his music company that includes "a full service experiential marketing firm," which is certainly an ahead-of-the-curve way to look at the concept of "music."