The slogan—which is attached to Bud Light’s bigger advertising campaign encouraging drinkers to be #UpForWhatever—reads thusly:
The perfect beer for removing “no” from your vocabulary for the night.
Not even counting the fact that this is a clunky mess of poorly written ad copy, the slogan does not sit well when Bud Light is a go-to on campuses everywhere—campuses where the word “no” actually does seem absent from many people’s vocabularies.
The New York Times reports that henceforth, this slogan will no longer appear on any Bud Light labels, effective immediately. A statement from Anheuser-Busch’s Bud Light VP, Alexander Lambrecht, came shortly after the backlash:
The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.