One angry family is swearing off Coca-Cola products for good after finding the words "You Retard" printed underneath the cap of VitaminWater bottle.
Indeed, Doug Loates, of Tacoma, Washington, shot off an blistering letter to Coca-Cola's board of directors demanding answers.
But, as it turns out, the words were put there by VitaminWater itself — on purpose.
It seems the company's Canadian division had been holding a contest that involves printing one random word in English and one random word in French on the same bottle cap.
It just so happened that Loates found a bottle cap with the word "You" and the French word "Retard," meaning "late" or "delayed," printed in tandem.
According to Denny, the odds of those two words ending up on the same cap "were slim," but the mishap was still an "oversight" on Coca-Cola's part.
"We have learned from this and it was a mistake," said Coca-Cola's VP of still beverages David Thomson.
Thomson is writing the Loates family a formal apology, and has ordered the contest canceled and all remaining bottle caps destroyed.