An Ole Miss football fan, apparently sorrowfully tired and perhaps a bit blotto after the team's loss to Texas Christian University in the Peach Bowl last week, decided to call Uber, the official car service of Capitalism™, for a ride home from the game. No big deal, except that the game was in Atlanta, and this Ole Miss fan lived in, as you might expect, Mississippi. He woke up to find he'd paid Uber $908 for the lift to his bed.
— Powder Blues (@ompowderblues) January 3, 2015
— Powder Blues (@ompowderblues) January 4, 2015
The story blew up after his cousin tweeted "PROOF," including an emailed receipt, but an Uber rep told CollegeSpun there's more to it than meets the eye. The unfortunate customer didn't "wake up in Mississippi," because Uber doesn't send drivers outside of the metro area. As the receipt indicates, he was dropped off at the Ritz-Carlton Hotel on Peachtree St. in Atlanta.
The $908 bill is allegedly legitimate, though: The customer racked it up due to the company's notorious surge pricing (which had triggered thanks to post-game crowds) and the fact that he'd "accidentally" put in a wrong address—presumably his home address in Mississippi.
"Uber claims it has worked with the user to reduce the overall price paid," Collegespun reports.