92% of the people who professionally tell you which movies not to see have strongly suggested you not see Cameron's Saving Christmas (because it is the Room of Christmas movies). That doesn't bode well for the film's chances of catching on outside its target audience (to wit: devoted Christian moms, but only after they're done cooking, singing, and being their children's strength.)
Cameron, who's apparently made $2 million on his holy war against "happy holidays" thus far, fought back against the critical consensus by asking his fans to overwhelm Rotten Tomatoes with positive reviews:
All of you who love Saving Christmas – go rate it at Rotten Tomatoes right now and send the message to all the critics that WE decide what movies we want our families to see! If 2,000 of you (out of almost 2 million on this page) take a minute to rate Saving Christmas, it will give the film a huge boost and more will see it as a result!
In a followup post, he celebrated that his plan was working, getting the audience rating up to 94% Fresh at one point. But, he warned, the "haters" and "atheists" had already come out of the woodwork.
Due to strong and ancient evils like "atheism" and "good taste," the film's audience rating is back down to a generous 36%, and most of the comments are now totally NSFK*. Which, in Cameron's mind, is just more evidence that he's a victim of some anti-Christian conspiracy, not a victim of his own shitty filmmaking.
In the end, anyone who was going to see Saving Christmas (no one) will still see it, and anyone who wasn't (everyone) still won't. This whole exercise really accomplished a lot and was a good use of time for everyone involved.
*Not safe for Kirk.