An empty bar is best. You just pick a seat where there's light enough to read, and the bartender comes right over. Then there are the busy nights, when people crush around the bar three deep and getting a drink seems impossible. What kind of supernatural skills are necessary for getting a cocktail on a Saturday night?
Beer-swilling Americans, globally regarded as the very Platonic ideal of refinement and taste, are renowned for their refined palates. They certainly are not the type of people to sit around on the back bumper of a pickup truck and drink themselves senseless on literally any form of alcoholic liquid no matter how disgusting while ranting about unfavored sports teams. So it is newsworthy to report that this group of gourmets is now being enticed to drink their beer out of a humble can.
People who are uneducated boors generally assume that college is little more than a four year-long fraternity party during which the main activity is drinking vast quantities of intoxicating liquor. That's not true at all; it takes many frat boys six years to finish college. Haha, but seriously folks, I'm not very drunk at all right now—thanks to college.
Exciting month for Anheuser-Busch. First, they convinced Marcus Mumford-collaborator Justin Timberlake to become the "creative director" for Bud Light Platinum. And now the company is being sued by beer drinkers in three different states for allegedly watering down its beer. The lawsuits, filed in Pennsylvania, California and New Jersey, accuse Anheuser-Busch of watering down 11 of their beers, including Budweiser, the aforementioned Bud Light Platinum, and Black Crown; each lawsuit is seeking damages of over over $5 million.
Last week, Maker's Mark faced a public backlash after announcing they would lower the alcohol content of their whiskey to meet increased demand with a limited supply (read: they think you can't handle your liquor and it's starting to get really embarrassing for all of us). They changed their minds in a Facebook post this afternoon:
For three long, cold years, the hardworking men and women in the beer industry have had to hang their heads, in the knowledge that we Americans have been buying less, and less, and less beer, ever since 2008. Soda? Sure, we can't get enough of that sweet stuff. But beer? Good old-fashioned mass-produced alcoholic gut-swelling, cirrhosis-inducing beer? We just haven't been interested. Until now.