The nefarious corporations in the politically charged cult thriller The East are named McCabe-Grey, Hawkstone, and Hiller Brood, respectively. These monikers, laden with symbolism, are heavy-handed and so overtly dubious they give off an almost James Bond villain appeal. With such unambiguously diabolical enemies, there is a sense that The East might be a winking action thriller. But it's not. It's a character-driven thinker. The East doesn't wink at these names. The East takes itself seriously.