Thousands of famous and semi-famous people make money by posting photos of themselves with certain products on Instagram. Some people seem to make all their money this way—Lindsay Lohan, for example. Meanwhile, millions of other people also post photos of themselves on Instagram, often also near or with products, but get nothing in return. Instagram, its parent company Facebook, and Lindsay Lohan are all making money—why shouldn’t I get in on it too?
It's a warm summer night and you're sitting outside La Locanda del Cantiere enjoying a nice Brunello when suddenly you see George and Amal Clooney step out onto their terrace to enjoy a lakeside aperitif. "Hullo George! Evening Amal," you call out, for you are nothing if not a friendly expat. Well sir, you just talked yourself into a $600 fine.
L. Ron Hubbard began Scientology’s “Project Celebrity” in 1955, offering a list of 63 high-profile targets and a “small plaque” as a reward to anyone who successfully brought the likes of Bob Hope and Ernest Hemingway into the church. “There are many to whom America and the world listens...” Scientology’s blustery founder wrote in a newsletter announcing the plan. “It is obvious what would happen to Scientology if prime communicators benefitting from it would mention it now and then.” Sixty years later, was Project Celebrity a success?
I really like Kim Kardashian. I usually have nothing but disdain for celebrities, or celebrities in training. There is not a thing less interesting, or useful in the world, than an "artist" of dubious talent who has risen to fleeting fame because of sex connections, family connections, or money connections. But I think Kim is great. Here's why: She asks nothing of her fans. She's not all like: Download my new .mp3! Or: Sit through my new three-hour movie about the end of earth and how we all have to eat corn now! She hawks no talent. She knows what her best asset is, and she plays it up. She has a truly remarkable butt, so she showed it naked on the cover of Paper. Why go through the trouble of being a "singer" or an "actress" when you can just be a butt? Kim knows.