Two of the world's top human beings, Sarah Jessica Parker and Victoria Beckham, found themselves at the crux of an Internet rumor Thursday. It seems people have decided that these ladies, both of whom like (and are frequently spotted wearing) clothing, are collaborating on a new celebrity fashion line.
Tired of seeing all those "cool" brand collaborations like "BAPE X FRESHJIVE X PUMA RAZOR T SHIRT WITH THREE LOGOS, $55," etc.? Well now collaborations are coming to the common folk! Cool hipster hip cutting edge Japanese retailer Beams is teaming up with your favorite store, 7-11, for a collabo-branded pack of stationery. We quote: "The latest collaboration by Japanese select shop Beams is with 7-Eleven, producing a stationery collection that includes pens, sketchbooks and sticky notes." Because co-branded stationery is not just a Tokyo thing any more. [Monocle via Hypebeast]