As the recession and the popularity of the internet ground away at the traditional magazine world like the opposing teeth of a hungry beaver, everyone has had to make adjustments. Some had layoffs. Other cut back on pages. Still others turned to outrageous promotional gimmicks. But Ladies Home Journal may have hit on the most transformative idea of all: just have readers write a bunch of crap and then put that crap in the magazine instead of whatever other crap your own writer were writing, in the past.
Should Mike Moradian get a Harvard MBA? Or should Mike Moradian forever change education with his awesome web startup? Mike Moradian is tortured by this decision, so he has asked the nation to think about what will make the brightest possible future for Mike Moradian and then to get back to Mike Moradian with a recommendation. Don't you already want to help?
So the ex-cook-who-tells-stories Anthony Bourdain is running a contest on his book's website, inviting people to submit a 500-word essay answering the question "Why cook well?" (or alternatively "What does it mean to cook food well?" It's a little confusing, they mean every so slightly different things.)