Tuesday found our Alex Goldberg in "some Williamsburg warehouse" for aggressively-abbreviating arts organization LVHRD's Master-Disaster DNCHRD III: VNYL DJ competition. Alex was taken by the moves of this particularly mobile hipster.
Since Friday, I've been going around telling friends that "Pownce is the new pink," which is really my way of avoiding the burden of explaining Digg founder Kevin Rose's new startup toy. But since I've been mocked by my staff at and misheard by my friends, I might as well explain myself — and Pownce, while I'm at it. Here's what Pownce is — and isn't: