The revelations about Tiger Woods' extra-curricular escapades may now be catching up with him, or it may just be a coincidence, but Gatorade confirmed today that it plans to discontinue Tiger Focus, the sports drink "inspired" by Woods' "legendary mental toughness" that promises to reduce mental and physical stress. The company says the decision to drop the beverage had nothing to do with recent events, though, and was made more several months ago. [CNBC]
Jackie Warner, star of Bravo's Workout and lesbian fantasy girlfriend to straight women everywhere, is in trouble for being mean on the show and getting called "a negative icon to the gay community." In response to complaints from Warner's former fans, salty green water purveyor and Workout sponsor Gatorade is ending its relationship with the program. The sports-drink giant told the angry mob: "We have notified Bravo we no longer wish to be associated with The Workout and will be pulling our commercials. Furthermore, we will not renew our sponsorship of this program in subsequent seasons." But wait! A new sponsor has stepped forward!