In a recent New York Times column, Mark Bittman compared consumers to lab animals subjected to an experiment. “Stop Making Us Guinea Pigs,” the headline of his piece lamented. The experiment? Genetically modified organisms lurking in the nation’s food, filling our families’ bellies, and maybe doing something to us, or maybe not. Bittman’s solution? Labeling all foods containing GMOs, presumably so consumers can avoid them.
Whole Foods, spurred on by recent concerns and scandals about what is actually inside of the things we eat, has decided to start labeling foods that have been genetically modified by 2018. While it's unclear whether this will lead to a larger practice of this type of labeling in the industry, Whole Foods Executive Walter Robb felt that "this is an issue whose time has come."