Preserve is actress Blake Lively's "lifestyle" blog that "honors the future, while having a love affair with the past." Preserve is home to a fictional essay titled "Flower Beards: Summer's Hottest Trend? Or a Death Sentence? A Story By Sir Willups Brightslymoore," which is about a man being beaten to death. The target audience for Preserve is the ghost of Felicity, American Girl doll. Preserve is completing its third week of public existence. Preserve is the most disturbing site on the web.