The Future of Advertising Is More God Damn Buzzwords

Hamilton Nolan · 09/17/12 05:10PM

What does the Creative digital ad agency world of the future look like? It's not what you might imagine—Mad Men in space suits, leisurely sipping martinis in their flying cars. It's about "thinking as much like a modern newsroom as it does a creative department," according to an Ad Age op-ed by ad guy Ian Schafer. What does that mean in practice? It means using lots and lots more buzzwords—strategically.

How to make an easy $1,000 — sell your Twitter background

Nicholas Carlson · 06/25/08 01:40PM

Despite investment from Jeff Bezos, Twitter still has no revenue model. Doesn't mean you can't earn money with your Twitter account, though. To prove it, CEO of interactive agency Deep Focus Ian Schafer auctioned off a sponsorship of his account. Video-sharing site Metacafe won the rights with a $1,082.01 bid. Now where most of Twitters users keep a pretty picture of San Francisco's skyline or their favorite shady spot, Schafer's got a tiled background featuring Metacafe's logo and slogan. How much should you charge for your space? Schafer's got 577 followers, so the going rate should probably be around $1.87 per follower — which means the price is going up.

Ian Schafer

cityfile · 02/03/08 09:39PM

Schafer is the co-founder of Deep Focus, an online marketing agency that services major entertainment companies like Fox, HBO and MGM.