CNBC tech reporter Jim Goldman blew the biggest story on his beat by insisting his "sources inside the company" said Apple's Steve Jobs was in tip-top shape. Do these sources even exist?
After telling CNBC viewers for weeks that Steve Jobs is "fine," the network's Silicon Valley bureau chief Jim Goldman tried a novel experiment in journalism: Talking to a source who wasn't an Apple flack.
It's difficult to get an interview with Steve Jobs. When you finally get one, the temptation surely is to play nice in hopes that you'll get another. But did CNBC's Jim Goldman have to ask such sycophantic questions? After rattling off statistics straight from Apple PR, Goldman asks Jobs, "How surprising is it for you that Mac momentum continues to grow at this level at this time? I mean there's an enormous amount of longevity here." Goldman's slick business-suit looks and his suck-up tone immediately reminded me of one of Goldman's quasi-coworkers at NBC Universal — Dunder-Mifflin's Andy Bernard, played by Ed Helms in NBC's "The Office." Check out the "Best of Andy Bernard" clip below and see if you agree.
On this morning's Today Show, Jim Goldman, CNBC's Silicon Valley bureau chief, said one thing is for sure: Microsoft will not kill the Yahoo brand. "This is one of the world's great brands," Goldman says. Instead, expect more social networking, "the whole idea of community or the idea of getting sort of a relationship — if you will — with the website. Sort of everything you want to do online or in the world you'll be able to do through Microsoft and Yahoo." OK, so that makes no sense. Great analysis, Jim.