TV is dying, right? We read about it online. Kids these days spend all their time on YouTube, and television is left to geriatrics watching Depends ads, right? But no! One word, friends: Cable. Just today, news came out that the executives at Discovery Communications, home of the Discovery Channel, are some of the highest paid in all of the media—their CEO took home $20 million, right up there with the Viacoms and Time Warners of the world. How did little old cable get so rich? Good timing, good programming, and a little bit of luck. Learn and marvel!