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Last week, Jerry Seinfeld went on a sports show to tease his big, secret Seinfeld reunion project. When asked if it was a Super Bowl ad, he first said, "It's not," but later added, "[But] it's not-not." Well, it was.
"Fox approached Larry and me about doing some kind of 'Seinfeld' reunion for the halftime broadcast because of the New York connection," Seinfeld told Jalopnik. "So we thought throwing Jerry, George and Newman into a 'Comedians in Cars Getting Coffee' was a fun way to do it."
The show, unlike the commercial, is usually funny.